Mystery Shopping

One of the most popular enquiries that I receive is about Mystery Shopping, so I’m going to kick off with this.

Mystery shopping is fast becoming a very popular means for earning some extra cash. It appeals mostly to stay at home mums or dads, students, the retired or to anyone who wants to supplement their income. The reason for this is because the job is so flexible that it enables you to slot it into your daily routine, between school runs for instance or if you're studying or working during the day then you can carry out the assignments in the evening or at weekends.

So what exactly is mystery shopping? It’s covert reporting of customer service to be concise which is why it is also often referred to as Secret Shopping. Shops and large organizations want to find out what their customers really think of their services. They want feedback on staff performance; they want to know if their current promotions are being adequately supported, whether their products are desirable and so on. So they hire a mystery-shopping agency to gather all the information for them. Agencies need reliable staff to complete all the assignments for their clients and hence the need for reliable mystery shoppers.

So, what is required of you, the mystery shopper? Simply to visit a designated establishment, i.e. a shop or restaurant, pose as a normal shopper and report back your findings.
Once you’ve decided to become a mystery shopper the next thing to do is sign up with a reputable agency but remember, and I can not emphasize this enough, genuine companies will never ask you for a registration fee, becoming a shopper is always free.

What I particularly like about mystery shopping is that while you are earning a bit of extra cash and helping businesses to improve their services, you are also helping the community by improving the service from the retailer to the consumer. With a large proportion of the public reputedly choosing not to return to an establishment where they have received bad service rather than complain, it deems a worthwhile job to do.

And now for the downside, and as there are two sides to a coin there is always a drawback. Mystery shopping it is not a means of reliable work and unless you can manage to assign yourself a lot of jobs each day, you are unlikely to make a living from it. So my antidote to this would be to join as many mystery-shopping agencies as possible to ensure you are kept reasonably busy. The other quibble is that you have to be fast and furious when it comes to assigning yourself jobs as the good ones go fast. This means having to log into your account or call your operator regularly to ensure you get sufficient assignments. And finally, you do have to use your own money when required to buy something during an assessment but you will be fully reimbursed the following month together with your salary. So if you can live with these few shortcomings then you might want to give it a try. You can find out more about mystery shopping and how to join at Mystery Shopping.